We Got Tired of Guesswork Fittings
Swing Metrics exists because too many club fittings end with a pick based on feel, brand loyalty, or a sales quota — instead of the golfer's own measured swing.
Built Around Letting the Numbers Speak First
Swing Metrics opened its doors in Chicago in 2013, with one non-negotiable rule: every recommendation has to trace back to a specific number from your own session. That meant an early investment in a dual radar-and-camera launch monitor setup instead of a cheaper single-source unit that only tells half the story.
More than a decade in, we've logged data on nearly ten thousand club fittings spanning every skill level, from golfers being fit for the first time to competitive amateurs prepping for qualifying rounds.
Three Lines We Won't Cross
Data Over Opinion
Every recommendation has to trace back to a number pulled during your own session — not a generalization about what "most golfers" need.
No Brand Quota
We carry every major manufacturer on purpose, so nobody on staff is incentivized to steer you toward one brand over another.
No Purchase Pressure
You'll know the price before you book, and there's never an obligation to buy after your session — the data report is yours regardless.
Meet the Team Behind the Numbers
Our fitters pair professional certification training with hundreds of logged hours behind the launch monitor.