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Chicago, IL (312) 555-0164 Est. 2013
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SM Swing Metrics Launch-Verified Fitting
Our Team

The People Reading Your Numbers

Every fitter here holds professional certification and puts in ongoing hours studying launch monitor data across every skill level that walks through the door.

NV
Founder & Lead Fitter

Nora Voss

Thirteen years fitting drivers and irons, with a focus on dispersion analysis and shaft selection for high-swing-speed players.

OA
Senior Fitter

Omar Aziz

Handles most of our iron and wedge gapping work, with a particular focus on dynamic lie angle measurement and set makeup.

HL
Putting Specialist

Haley Lindqvist

Runs the putter fitting program with dedicated stroke-path capture gear and setup posture analysis.

BF
Master Club Builder

Ben Faraday

Runs the in-house build shop, checking every finished club against frequency and swing-weight specs before it goes out the door.

Ongoing Education

We Keep Studying the Numbers, Not Just the Gear

Our fitters attend annual manufacturer certification updates and regularly review session data across the studio to sharpen our internal fitting guidelines — so recommendations keep improving as our dataset grows, not only when a new product hits shelves.

Work With Our Team

Book a session and see how a numbers-first approach changes your equipment decisions.